TechTown is Detroit’s entrepreneurship hub. They work with new and established small businesses using a local network of people and resources to guide each business during the process of entrepreneurship. Together, we set out to refine TechTown's visual story. After thorough research and intensive analyzing of competitors, we found lots of room to strengthen the brand and consumer experience. To gain greater recognition and appreciation for Tech Town, we decided to design a story that communicates a compelling brand that is distinct, consistent and flexible.