SPIKE, LA TV CHE SPACCA_CAMPAGNA LANCIO
La campagna, declinata su tutti i mezzi, TV, stampa, radio, social, ooh e dooh, gioca con il taglio del logo di Spike: un taglio che diventa un punto di trasformazione, una linea che rende straordinarie tutte le azioni quotidiane.
![Spot spike Viacom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6dbbb762312039.5a8c54ae3ef5d.jpg)
![Spot spike Viacom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/73e32162312039.5a8c54ae3e5ab.jpg)
![Spot spike Viacom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f973362312039.5a8c54ae3e092.jpg)
![Spot spike Viacom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f5de6062312039.5a8c54ae3ec89.jpg)
![Spot spike Viacom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd4a6062312039.5a8c54ae3e8d1.jpg)
Client
Viacom - Spike tv
Agency
Ogilvy & Mather
Chief Creative Officer
Giuseppe Mastromatteo e Paolo Iabichino
Senior Art Director
Gigi Pasquinelli
Art Director
Luca Savani
Senior Copywriter
Federica Saraniti - Serena Pulga
Copywriter
Teresa Di Gioia