WELSH LADY
The Welsh Lady is a jam and curd manufacturer that wished to extend its sales outside of Wales. Due to the very traditional design the Welsh Lady was in need of a complete re-branding.
The design had to target an upper class kind of customer, as well as having some obvious welsh roots. Therefore my design consisted of a typographic design alongside the use of minimal imagery. The overall design has an essence of class and quality, assuring the customer that this is a classy and unique product, crafted with the finest ingredients. The brief also included designing an accompanied gift box to hold both the jam jars, as well as van and outdoor sign design.
Box and Label Design:
The labels and gift box sleeve are printed onto G.F Smith ‘Pristine White’ paper. The quality of paper had a very vintage/used tone that I felt benefited the design and concept due to the old fashioned nature of the brief.
The labels and gift box sleeve are printed onto G.F Smith ‘Pristine White’ paper. The quality of paper had a very vintage/used tone that I felt benefited the design and concept due to the old fashioned nature of the brief.
Van and Sign Design:
The sign had to have a more vintage than commercial style to it, in order to appeal to the homemade and natural aspect of the brief. The Van features the illustration from the logo wrapping itself around the van creating a mixing/stirring design.
The sign had to have a more vintage than commercial style to it, in order to appeal to the homemade and natural aspect of the brief. The Van features the illustration from the logo wrapping itself around the van creating a mixing/stirring design.
Stationary:
Letterhead, compliment slip and business card.
Letterhead, compliment slip and business card.
The stationary was printed on G.F Smith ‘Pristine White’ paper. The quality of paper had a very vintage/used tone that I felt benefited the design and concept due to the old fashioned nature of the brief.
