Cantaloop - Brand identity study for a microbrewery, an upcoming artisan beer producer in Cantalupo nel Sannio in Molise - South Italy. The effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as icon, fonts, colors, and graphic elements. The core of the brand identity is the wolf brand mark. "Wolf" is the meaning of the word "Lupo", part of village name.