The brief was to re-design the soft drink products for Mora Bryggeri, a family owned local brewery that put their pride in using their old traditional recipes.

Analyzing the products and the competitors, I decided to do a premium product that would be attractive to modern people of any age. It should attract the demanding 5-year olds as well as the cool “oldies”. It should be represented in restaurants, coffee shops, food courts and other places where the urban and trend aware people meets and greets.

The design flirts with the old type of movie tickets combined with a clean bottle design. The form and colors are the focus.