Problem:
People hold back on buying large appliances online because it is-
1. A collective decision taken by the family, and
2. Expensive
Approach:
1. A collective decision taken by the family, and
2. Expensive
Approach:
Promote Amazon as trustworthy, reliable and affordable.
As it is online, the entire family can take an informed decision to purchase on Amazon.
As it is online, the entire family can take an informed decision to purchase on Amazon.
Visual Idea:
Showcase product + the fact that it is a collective purchase decision