Small Brand Identity for modernist home in an exclusive resort near Coachella Valley is the vacation property of a San Francisco family of five. This couple has young children, despite that, this family loves to party - when they aren't hitting the music festivals, they spend their days in the pool or playing tennis and golf, followed by multi-course dinners and games by the fire pit.
My solution was to create an exciting brand identity that created a balance of texture, pattern, and color. I decided an illustrated brand mark was best, to grab the attention of the children. Taking a minimal approach to illustration the brand maintains a more adult look. While using paper texture to to fill out the illustration and simulate the experience of a desert.