The brand given to me was a soap/bath and body brand, selling various types of bar soaps, liquid body washes, body scrubs and bath bombs.
The core brand values are: Young, Colourful, Fun and Creative. The main target audience are upper middle class young women, aged 18-25.
The demand for a product that reflects themselves and their time for relaxing at the end of the day.
The brand was initially called “Clae.”
The core brand values are: Young, Colourful, Fun and Creative. The main target audience are upper middle class young women, aged 18-25.
The demand for a product that reflects themselves and their time for relaxing at the end of the day.
The brand was initially called “Clae.”
Developed logo:
Logo iterations:
Experimenting with color:
Colour palette:
Vector patterns developed for the brand:
Packaging:
The brand in retail:
The brand, brand name and all related content are hypothetical and created by me.
