City Hub booth at the 2018 North American International Auto Show
An interdepartmental collaboration with CCS
Communication Designers and Interior Designers
for Rock Ventures + Design Core Detroit
The challenge of this space was to encourage and inspire attendees to venture away from the COBO and experience Detroit. To design a solution, the problems had to be identified first: a perception that Detroit is unsafe and isn't pedestrian-friendly combined with an overarching unfamiliarity of the city. It doesn't help that looking at destinations on a map can sometimes leave an exaggerated impression of distance.
The video addresses this issue by demonstrating that walking to nearby activities is doable, safe, not an unreasonable amount of walking, and most of all––fun!
