Print With Purpose
{ Advertising Campaign }
To promote the message "Print With Purpose," a series of lifestyle advertisements were created for HP. Each ad is hand crafted out of paper and photographed. These are directed toward HP loyalists as well as people who do the majority of printing at home. These ads send the message of why users should incorporate print into their lifestyle and let them know they do not have to feel like they are being ecologically insensitive. Users can trust HP to be apart of the green revolution.
