The Cannes Young Lions competition gave us a 48-hour-challenge to conceptualise and craft a video commercial no longer than 60 seconds for Ster Kinekor's Vision Mission.
Sight is key to learning since 80% of what children learn is processed through their eyes.
It takes the average person 13 milliseconds to process an image. We used this insight to show the greater effect of vision deficiency on the 1.2 million learners in South Africa in need of eye care assistance.
Oh, And We Made It To The Top 20. Yay!
