GMC fans can not get enough of their favorite trucks and SUVs.

How does one fill that voracious appetite for content?

Take the leash off.

We cut through the entrenched production process with an innovative content creation program that produced a high volume of high-quality images for far less than traditional automotive photo shoots.

Leveraging non-traditional photographers and shoot formats, we created a wide range of assets perfectly matched to the brand, nameplate and season. Easily supplying Facebook, Instagram and Twitter with hundreds of unique and impactful posts a year.

Powered by a backbone of aspirational "always on" vehicle-centric posts, and bolstered by a series of high-profile tentpole moments like this one and this one, our efforts propelled the GMC Instagram and Twitter channels to become the fastest growing in our competitive set for 2016.

Not wasting a single opportunity, we even made a social documentary featuring one of our favorite shooters while on assignment.

Credits
Engage M1 Leo Burnett

 
Social Team
Creative Directors: Stephen Kerry, Matt Perry
Writers: Matt Perry, Pat Robbins, Tom Topolewski, Matt Sheehan

Art Directors: Stephen Kerry, Melissa Meyer, Blake Hurley, Alex Prieditis

Social Producer: Joan DiSalvo

Social Account: Amy Drill, Lauren Cousineau

Community Managers: Francheska Gjeloshaj, John Hill, Anisha Tandon

Creative Directors: Matt Perry, Stephen Kerry

Executive Producer: Brian Dooley, Agnieszka Palarz

Producer: Tom Hillebrand

Social Producer: Joan DiSalvo

Social Account: Amy Drill

Photographer: David Guenther
Director: Nick Enriquez

Editorial: Nick Enriquez et al.