This was a package design proposal project made for the ergonomic baby products brand DISENI. A character was assigned to each product to create an analogous relationship between the function of said product and the animal the character was inspired on. Each illustration was created from scratch and vectorized, with two different versions of the character: one using the product, meant to be the baby, and the other one without the product.

Character illustrations

Additionally, graphic instructions were created, since it was observed in the user investigation that most people don't read the instructions and were actually having difficulties with understanding how to use the products. 

The blueprints for the package were designed to pitch a structure that evokes growth and development. The base of the box has a larger area that the top, thus creating a pyramidal base structure. Since the packages come in a small, medium, or large size depending on the product they store, they can be stacked in the point of purchase to create a more interesting structure.