Shinola Branding
This sponsored project was a small step in Shinola's journey to rebranding themselves. The project involved in-depth research about the city of Detroit, ethnographic studies, and product ideation. Each group was excepted to make a complete identity system for the company. Shinola has set up camp and moved in at CCS, right in the heart of creative culture. They are an up scale brand, selling bikes, watches and other leather accessories.
