THE NORTH FACE
"LOG OUT"
Desktop screen savers usually have a variety of beautiful outdoor landscapes from around the world to choose from – yet we look at them for hours while sat indoors, stuck on our computers. As an outdoor brand, North Face wants people to get outside and experience nature for real, rather than on a screen.
In this simple print ad, we call for people to log-out and explore the outdoor landscapes that sit in front of them everyday.
*These were rough mock-ups and were never showed to the client. This is just to illustrate my thinking.
