Never ones for shying-away from a creative challenge, when we heard of the Straight 8 film-making competition where there’s one super 8 cartridge, no playback, no editing, no audio recording and no second chances we entered it without hesitation [gulp].

We were aware the Braun camera on which we would film was designed by Dieter Rams. The iconic designer and man who coined the ten principles of design would make an excellent subject for our themes of sustainability and functionality. How perfect it would be to come full circle and record him on the very device he imagined.

We visited Vitsoe, a company who still produce Rams’ contemporary furnituredesigns and whose employees share the passion for function driven lifestyle products.We interviewed them as their responses would make the spine of our narrative.    

Having framed our story around the work of Dieter Rams, we were fortunate enough to meet the man himself. We listened to his views on longevity in design and were fortunate enough to record our footage. Part serendipity, part great editing, this made for a moving ending to our short film.