MINI Clubman Poster Campaign
Poster campaign creation for promoting the new MINI Clubman. The MINI Clubman ushers in a new era of sophistication with comfortable seating for five, iconic split rear doors that open with a foot-activated sensor, and a top-shelf interior outfitted with premium materials and cutting-edge technology.
The concept of the campaign is focused on highlighting the larger size of the Clubman against the conventional MINI, which makes the Clubman a more comfortable car. This campaign is created with the aim of establishing in the mind of the clients that the Clubman is the perfect size for the city, without being too big or too small, embodying that concept through the exaggeration of the size of the MINI in the posters.
