In-Store Promotional Signage
This is a (pretty big) collection of various in-store signage campaigns—original creative that I have developed for a major grocery retailer (2,700 stores nationwide). Each project features a particular theme, highlighting a unique promotion or product. For the most part, these campaigns focused on promoting sales of gift cards and prepaid cards, often displayed on endcaps.
Many of these projects feature multiple original concepts, one of which was selected for final execution and delivery.
Most feature original copy writing (as indicated in the captions), as well as customized stock illustrations. Many feature stock photo assets that I sourced from various online stock providers.