This redesign project called for existing album artwork with room for improvement — I chose to reconstruct the design for Lil Wayne's "The Carter". Not only are his tattoos evocative, they are quintessential Weezy F. Baby. Influenced by the look and feel of a flash sheet you might find in a tattoo parlor, I built a system of illustrations using each individual tattoo and leveraged them across album packaging, posters, merchandise and album release executions in the wild.
