Give Your Everything
For the Canadian Olympic Committee's first-ever public campaign, the challenge was to deepen interest in Canada's summer Olympic athletes and make them household names - not just during the games, but long before and after.
We needed Canadians to get to know their summer Olympic athletics intimately, and be inspired seeing that these world class athletes give their everything every day
This bilingual, 360-campaign did just that, igniting passion for our athletes nation-wide.
Video Case Study
60-Sec TV
Campaign Snap Shot
Print ads that ran in the Globe and Mail.
Print ads & Posters
The Canada Cheers App was built for iPhone and Android. Once downloaded it delivers news directly from the team and amplifies fan cheers through social media.
Facebook Covers were updated on the fly delivering breaking news of the team's achievements.
Sample Online Ad
AWARD
CREDITS
John Gagne, Executive Creative Director
Dave Stevenson, Creative Director & Copywriter
Jon Webber, Creative Director
Jonathan Weiss, Senior Copywriter
Fernando Salvador, Senior Art Director
Ed Malyon, Copywriter
Andrew Mowbray, Art Director
Stuart Thursby, Art Director
