Infographic on the Back of Appeal
MOVING FORWARD
/2017
/2017
Graphic Design/ Print Design/ Copywriting
Main Deliverables: Infographic
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Annually, The Navigators Singapore raise funds for the Kingdom Advancement Fund which supports 3 areas of the company's regulation—National Leadership, Operations and Communications. Titled Moving Forward, the appeal in 2017 introduced an infographic explaining what the fund is about, what moves us forward, and key plans for the year. By laying down specific needs of each area, the context of the fund is clarified with friends and supporters, leading to some feeling more compelled to respond to the appeal. The content was summarised into short bullet points and designed with several considerations for an engaging reading experience. The main element of the organisation's logo—the sail—frames the title of the infographic. Ringing from this centre are main points arranged on expanding circles, pointing to the expanding influence the fund potentially brings to the work of the company. The gradient of colours occupying parts of these rings are another graphic highlight that adds a rotating motion to the design, further bringing rhythm to the composition.
