Women's Driving Ad Campaign
This advertisement campaign is focusing how it the women’s time to drive. The Slogan of campaign is “It’s your turn” “جا دورك” . It shows different elements that’s related to cars and driving in a feminine way, for example, a feminine keychain and car mirror chain. In addition it shows different scenes of a Saudi women in her car. The style of these advertisement are simply illustrated to focus on the main theme. The color scheme is feminine, which there is a use of shades of pink, in addition to grey.
Key Words: Feminine, Simple, Young