The branding language that I am developing for Castle View High School's football program capitalizes on the school colors and mascot. Castle Rock itself (the iconic landform of the city) is utilized in the visuals to tap the fervor of student high school spirit, while acting as a connecting point for the school's tight-knit suburban community. This ongoing relationship with CVHS has given me the opportunity to utilize collegiate standards of visual communication to elevate this program beyond the competition.
