HARIBO FRUITILICIOUS - FR
Worked as a Freelance copywriter for Haribo at Quietstorm Agency London. Wrote the French scripts for the new Fruitilicious candy with 30% less sugar. Worked with MarySue Mason, Director of the Haribo "kids" Campaign and Trevor Robinson, Creative Director of Quietstorm Agency.
Recording of 24 kids in a Paris studio. Unscripted, free expression.
Writing of 20 scripts with the kids voices. Using the material, creating various short stories with funny twists in a "kids' storytelling" style.
Writing of 20 scripts with the kids voices. Using the material, creating various short stories with funny twists in a "kids' storytelling" style.