IBM are the powerhouse behind all the data at Wimbledon, from the point the ball hits the court to the score updating on someone’s phone far across the globe. IBM iX are responsible for packaging this data up into a customer-facing experience across Wimbledon’s digital platforms, from the design of wimbledon.com to the Wimbledon app.
For 2016, IBM iX required a video to show what shapes how they deliver the Wimbledon experience to a global audience.
‘The Power of Six’ is the story of 6 key elements that showcase what IBM are responsible for at Wimbledon that bring the The Championships to life for fans worldwide – content, platforms, data, technology, performance, and audience.
I developed the creative approach and storyboarded the film – from sketches to creating the graphics – and art directed the production of the animation and voiceover.
