James McGahey's profile

Movember 2018 Re-brand

MOVEMBER 2018
RE-BRAND - MOTION GRAPHICS
The BIG IDEA for our Movember 2018 rebrand was to increase involvement and inclusivity for University students. Therefore, we changed the logo of Movemeber so it wasn't just about the moustache. We also changed the colour scheme of the brand to make it representable for both males and females as the current brand is very male dominated.
PROMOTIONAL VIDEO
STORYBOARD
EVENT'S PROMOTION VIDEO
The event's video was created to increase awareness of the activities that allow students to raise money.
STORYBOARD
The storyboard was changed as the colour was repetitive and became boring after a few events.
MO-SISTAS PROMOTION VIDEO
MO-SISTAS was encouraged for our rebrand as it allows more women to be involved with Movember.
STORYBOARD
Leaderboard Motion Graphic
A leaderboard was created for our assignment to encourage Universities to raise the most money for Movember.
STORYBOARD
Mockups
We found from our primary research that Instagram was the most popular social media that students used. 
Movember 2018 Re-brand
Published:

Movember 2018 Re-brand

Group project re-brand of Movember 2018

Published: