94% of female leaders played sports as a girl.
Chevrolet partnered with the Women Sports Foundation to create a year long mentorship program for eleven talented female football players from across the globe. We created GoalKeepers, a project dedicated to inspiring girls to set goals, and then empowering them to keep them.
This video kicked off the partnership between Chevrolet and the Women Sports Foundation, and announces the year long mentorship program for the eleven female athletes. It features Billie Jean King, icon and founder of the Women Sports Foundation.
Legendary women speak about the importance of setting goals and what it takes to achieve them.
Meet Jiacheng & Jingyi From China. Each of the eleven GoalKeepers were featured in a short bio video.
Manchester United players past and present share stories about their daughters and the power of sports.
We created GoalKeeper Rules, a series of social posts created from share worthy quotes from the Legends.
CO-CREATED CONTENT PARTNERSHIPS
Co-created content helped spread awareness of GoalKeepers on media platforms like Fatherly.
Agency of Record – Commonwealth//McCann
Deputy Global Chief Creative Officer: Greg Braun
Deputy Global Chief Creative Officer: Matt Canzano
Associate Creative Director: Nick Allen
Associate Creative Director: Brian Bono
Art Director: Celia Nelson
EVP, Global Director of Content: Jeff Beverly
Executive Producer: Paul Renusch
Producer: Sebastian Rzepa
Associate Producer: Jacob Munson
Account Director: Dave Paxton
Global Head of Strategy: Ash Farr
Global Senior Strategist: Christina Poindexter
Global Senior Strategist/Communications: Anu Reddy
Production – Splendid & Co.
Director/DP: Ramaa Mosley
Executive Producer | Partner: Taylor Ferguson
Executive Producer | Partner: Erin Tauscher
Producer: Elena Halvorson
Production – MoFilm
Post – Cutters
Editor: Kathryn Hempel
Producer: James Henry
Producer: Antonia Del Duco
Mix & Sound Design: Another Country
Colorist/Nice Shoes: Roslyn Di Sisto
Head of Production | Partner / Yessian: Michael Yessian
Music Producer / Yessian: Lars Makie