Chevrolet GoalKeepers

  • Chevrolet GoalKeepers
  • 94% of female leaders played sports as a girl.
    Chevrolet partnered with the Women Sports Foundation to create a year long mentorship program for eleven talented female football players from across the globe. We created GoalKeepers, a project dedicated to inspiring girls to set goals, and then empowering them to keep them.
  • Program Vision
  • This video kicked off the partnership between Chevrolet and the Women Sports Foundation, and announces the year long mentorship program for the eleven female athletes. It features Billie Jean King, icon and founder of the Women Sports Foundation.
  • LEGENDS
  • Legendary women speak about the importance of setting goals and what it takes to achieve them.
  • MEET THE GOALKEEPERS
  • Meet Jiacheng & Jingyi From China. Each of the eleven GoalKeepers were featured in a short bio video.
  • DAD GAME Episode 1
  • Manchester United players past and present share stories about their daughters and the power of sports.
  • GOALKEEPER RULES
  • We created GoalKeeper Rules, a series of social posts created from share worthy quotes from the Legends.
  • CO-CREATED CONTENT PARTNERSHIPS
  • Co-created content helped spread awareness of GoalKeepers on media platforms like Fatherly.
  • CREDITS
    Agency of Record – Commonwealth//McCann
    Deputy Global Chief Creative Officer: Greg Braun
    Deputy Global Chief Creative Officer: Matt Canzano
    Associate Creative Director: Nick Allen
    Associate Creative Director: Brian Bono
    Art Director: Celia Nelson 
    EVP, Global Director of Content: Jeff Beverly
    Executive Producer: Paul Renusch  
    Producer: Sebastian Rzepa  
    Associate Producer: Jacob Munson
    Account Director: Dave Paxton
    Global Head of Strategy: Ash Farr
    Global Senior Strategist: Christina Poindexter
    Global Senior Strategist/Communications: Anu Reddy
    Production – Splendid & Co.
    Director/DP: Ramaa Mosley
    Executive Producer | Partner: Taylor Ferguson
    Executive Producer | Partner: Erin Tauscher
    Producer: Elena Halvorson
    Production – MoFilm
    Post – Cutters
    Editor: Kathryn Hempel
    Producer: James Henry
    Producer: Antonia Del Duco
    Mix & Sound Design: Another Country
    VFX: Flavor
    Colorist/Nice Shoes: Roslyn Di Sisto
    Head of Production | Partner / Yessian: Michael Yessian
    Music Producer / Yessian: Lars Makie