Everything But Football Football Show

  • The Everything But Football Football Show
  • Fans wanted to learn about the players off the pitch
    Chevrolet asked us to create a talk show that would give fans an exclusive access and experiences with Manchester United football club, and give fans insights into the lives of the players off of the pitch. So we created The Everything But Football Football Show.
  • SEASON ONE HIGHLIGHTS
  • Episodes feature recurring segments: Fanswers, Would YoUnited Rather, and Prank Wars.
  • EVERYTHING BUT FOOTBALL VISUAL TREATMENT
  • James O'Briant and Jacob Rosenburg created a graphics package to give the show a branded look. 
  • To help keep things consistent and on brand, we created a complete package of supers and titles.
  • FANSWERS VISUAL TREATMENT
  • Each recurring segment had a look developed to help the segment feel unique while still part of one show.
  • "Man on the street" visual treatment for Fanswers.
  • FIRST-EVER VIDEO SERIES ON TWITTER
  • We created the first-ever video subscription series with Twitter. People could retweet to subscribe to the show.
  • CREDITS
    Agency of Record – Commonwealth//McCann
    Deputy Global Chief Creative Officer: Greg Braun
    Deputy Global Chief Creative Officer: Matt Canzano
    Associate Creative Director: Nick Allen
    Associate Creative Director: Brian Bono
    Art Director: Jesse Gontko 
    Copywriter: Leah Kane
    Producer: Sebastian Rzepa  
    Account Director: Dave Paxton
    Global Head of Strategy: Ash Farr
    Global Senior Strategist: Christina Poindexter
    Global Senior Strategist/Communications: Anu Reddy