Taurus Rocket Science
Nine Engineers. One Pro Driver. One Ford Taurus.
We took Carl Edwards and nine engineers to the track to find out what the Taurus SHO could do.
ROCKET SCIENCE EPISODE ONE: ECOBOOST
Carl learns about the power & efficiency of EcoBoost.
ROCKET SCIENCE EPISODE TWO: HIGH-TECH THRILL RIDE
Carl Edwards learns about SYNC with MyFord touch.
DESKTOP VIDEO EXPERIENCE
We created a page on Ford.com to house the complete series of videos.
Credits:
Executive Creative Director: Scott Lange
Group Creative Director: Stu Oneil
Art Direction: Brian Bono / Beth Hambly
Copywriting: Adam Burkett / Sue Mersch
Animation: Ian Sigmon and Josh Jouppi, Pluto post
Account team: Jason Foulbout
Executive Creative Director: Scott Lange
Group Creative Director: Stu Oneil
Art Direction: Brian Bono / Beth Hambly
Copywriting: Adam Burkett / Sue Mersch
Animation: Ian Sigmon and Josh Jouppi, Pluto post
Account team: Jason Foulbout
