Taurus Rocket Science

  • Taurus Rocket Science
  • Nine Engineers. One Pro Driver. One Ford Taurus.
    We took Carl Edwards and nine engineers to the track to find out what the Taurus SHO could do.
  • ROCKET SCIENCE EPISODE ONE: ECOBOOST
  • Carl learns about the power & efficiency of EcoBoost.
  • ROCKET SCIENCE EPISODE TWO: HIGH-TECH THRILL RIDE
  • Carl Edwards learns about SYNC with MyFord touch.
  • DESKTOP VIDEO EXPERIENCE
    We created a page on Ford.com to house the complete series of videos.
  • Credits:
    Executive Creative Director: Scott Lange
    Group Creative Director: Stu Oneil
    Art Direction: Brian Bono / Beth Hambly
    Copywriting: Adam Burkett / Sue Mersch
    Animation: Ian Sigmon and Josh Jouppi, Pluto post
    Account team: Jason Foulbout