#BackAtYou Social Media Campaign

  • #BackAtYou Social Media Campaign
  • People were talking about the new Fusion.
    Conversation on social media was overwhelming positive during the launch of the new Fusion. Everyone that saw the car seemed to have something good to say about it. Our idea was to find them and thank them.
  • THE PROLOGUE
  • This video kicked off the #BackAtYou social campaign
  • GOOD CARMA
  • Real people showed their love for Fusion in the real world, and we gave it right back.
  • ANDRE'S AUTOSHOW
  • We gave one Baton Rouge resident their very own Autoshow on their front lawn.
  • A PERSONAL THANK YOU
  • We sent Fusion fans Thank You gifts that were tailored to the┬ácomments we found online.

  • Credits:
    Group Creative Director: Stu O'Neil
    Creative Director/Art Director: Jen Powers
    Creative Director/Copywriter: Sue Driscoll
    Associate Creative Director/Art Director: Stephanie Kohnen
    Art Director: Brian Bono
    Copywriter: Adam Burkett
    Production Company for Video Content: Ghost Robot NYC