#BackAtYou Social Media Campaign

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People were talking about the new Fusion.

Conversation on social media was overwhelming positive during the launch of the new Fusion. Everyone that saw the car seemed to have something good to say about it. Our idea was to find them and thank them.

THE PROLOGUE

This video kicked off the #BackAtYou social campaign

GOOD CARMA

Real people showed their love for Fusion in the real world, and we gave it right back.

ANDRE'S AUTOSHOW

We gave one Baton Rouge resident their very own Autoshow on their front lawn.

A PERSONAL THANK YOU

We sent Fusion fans Thank You gifts that were tailored to the comments we found online.

Credits:
Group Creative Director: Stu O'Neil
Creative Director/Art Director: Jen Powers
Creative Director/Copywriter: Sue Driscoll
Associate Creative Director/Art Director: Stephanie Kohnen
Art Director: Brian Bono
Copywriter: Adam Burkett
Production Company for Video Content: Ghost Robot NYC