#BackAtYou Social Media Campaign
People were talking about the new Fusion.
Conversation on social media was overwhelming positive during the launch of the new Fusion. Everyone that saw the car seemed to have something good to say about it. Our idea was to find them and thank them.
This video kicked off the #BackAtYou social campaign
Real people showed their love for Fusion in the real world, and we gave it right back.
We gave one Baton Rouge resident their very own Autoshow on their front lawn.
We sent Fusion fans Thank You gifts that were tailored to the comments we found online.
Group Creative Director: Stu O'Neil
Creative Director/Art Director: Jen Powers
Creative Director/Copywriter: Sue Driscoll
Associate Creative Director/Art Director: Stephanie Kohnen
Art Director: Brian Bono
Copywriter: Adam Burkett
Production Company for Video Content: Ghost Robot NYC