Whole Foods Market - Gainesville
The celebration of Gainesville's FIRST and only Whole Foods Market was joined by community leaders, and local vendors. I acted as Art Director and Project Manager for a group of 4 Artists Sean Walsh, Dora Mendez, Caitlyn Brunson and Victoria Padilla including Creative Director Kanan Whited. The project consisted of the execution of all the signage required for the store opening including all printed materials and digitally designed media. The team was responsible for all phases of the project including conceptual and production.
The process included sign placement strategy and detailed communication from the product teams and regional leadership. Utilizing store maps from our store development team we created a blue print for the way the signs would live in the store. In-addition we were able to visualize and develop custom fixtures that would maximize merchandising opportunities for sets.
As Art Director, I managed the team and approved all designs using WorkFront/Proof HQ. The store opening projects were compiled and individually assigned to the designers. Furthermore the team worked on a tight deadline derived from a timeline created at the beginning stages of the project.
Below are some digital mock-ups of the approved design files for the departments. The direction included specific departmental looks and colors originating from the style guide. Once the designs were approved we mocked them up in renderings acquired by our store development team.
To replicate the "Chalk - Handwritten" style the designs were printed on black sintra. The pre-press set up included the complete set up of clean files with spot colors for die-lines.
Enjoy the store opening video and pictures from the event. The Process was amazing and I feel very proud of all the parts involved.
