The project included an in-depth style guide including font, color and design element usage. Designs were designed using Adobe Creative programs and approved by Creative Leadership. Concepts for the style guide derived from the overall look and feel of the store and its community.
Below are examples of digital mock-ups that were approved for in-store usage. All designs are then hand-drawn directly to chalkboards using Posca and Wood Craft paint markers.
The Design package included signage for the in-store restaurant "Brasserie Honoré". The branding of the restaurant included a printed menu, t-shirt design, chalk menu and outdoor window vinyl.
Enjoy some of the venue photos from our grand opening day. The examples below are all live pictures of the executed project including a video of the event.
