Whole Foods Market Dadeland Store Opening 2018 - Acted as Art Director and Project Manager for a group of 5 Artists Sean Walsh, Dora Mendez, Jennifer Koivu, Caitlyn Brunson and Victoria Padilla including Creative Director Kanan Whited. The project consisted of the execution of all the signage required for the store opening including all hand-drawn chalks and digitally designed media. The team was responsible for all phases of the project including conceptual and production. 

The project included an in-depth style guide including font, color and design element usage. Designs were designed using Adobe Creative programs and approved by Creative Leadership. Concepts for the style guide derived from the overall look and feel of the store and its community.

Below are examples of digital mock-ups that were approved for in-store usage. All designs are then hand-drawn directly to chalkboards using Posca and Wood Craft paint markers.

The Design package included signage for the in-store restaurant "El Bocadillo", a latin/Caribbean gastropub with craft beer and wine. The branding of the restaurant included a printed menu, t-shirt design, chalk menu and outdoor window vinyl.

Digital Mock-ups of El Bocadillo Branding.