Brand identity
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RepRisk
RepRisk is a leading business intelligence provider specialized in dynamic ESG risk analytics and metrics. In other words they provide the most comprehensive database related to environmental, social and governance (ESG) risks available on earth. This means that they empower their clients to achieve long-term success through transparency and risk management. Their method to quantify risk is based on constant Analysing, Filtering, Identifying, Screening, of their huge database built from media, stakeholders and other public sources.
Our approach was to incorporate the brand with such a language that would mimic visually some of their assessment processes and to encapsulate the logo identity with a synthesis of that same language.
The process of brand building involved the following stages, Identity Analysis, Competition Identity Analysis, Cloud Wording Criteria, Conceptual Axis Diagrams, Brand Sentences, Qualitative Briefing, Insight Route Moodboards, Design Exploring, Design Delivery and Design Implementation (Stationary).
