KEMBARA Adventure Meals is a MRE (Meals-Ready-to-Eat) from Malaysia that provides halal food for Muslim travellers and hikers alike just by adding water and have home cooked meals in 7 minutes. Through this innovation, the advertising campaign is to get the word out to the Muslim Communities around the world to not limit their travel due to it’s limitations of finding halal food in foreign countries but to actually venture out further without worrying about it. 

The Cliffhanger Game is a hiker themed game whereas to get consumers to actually give the KEMBARA a try, I wanted to place a few interactive media panels with a game of trivia where if they get it right, the hiker goes up and reaches the peak and the player would win a pack of KEMBARA dispensed to them. Get the questions wrong and the hiker will fall to their doom. 

Following up the items are a vending machine and also a website where consumers can order their travel packs and collect them at the airports before they fly off simply by scanning a barcode given to them via email once they have made the order.