Fashion for Jordan Brand
"The perfect balance between elegance and comfort"
"The perfect balance between elegance and comfort"
FRESH AIR
"A new perspective in the Jordan Brand lineage; creating distinct designs specifically for women"
"A new perspective in the Jordan Brand lineage; creating distinct designs specifically for women"
Project Statement
"Designed to inspire every woman to change her world"
"Designed to inspire every woman to change her world"
Research
The research involved diving into heritage Jordan aesthetic and doing a quick survey to know which classic Jordan shoe is most preferred by women.
The research involved diving into heritage Jordan aesthetic and doing a quick survey to know which classic Jordan shoe is most preferred by women.
Hard to carry footwear while travelling | Slippery insoles causing the foot to slip too far in or slip out | Being on-the-go demands easy and quick closure
PHYTOPLANKTONS | ADAPTABILITY | DANDELION
Greatest source of fresh air | Yara is able to adapt to different situations she's in | Light and spreads through air like Yara inspires through her voice
Greatest source of fresh air | Yara is able to adapt to different situations she's in | Light and spreads through air like Yara inspires through her voice
Inspiration Board
Top 3 results from the survey and the final design aesthetic to take forward
IDEATION PROCESS
FINAL DESIGN
HIGHLIGHTING MAIN FEATURES FROM THE SHOE AND SLIDE
Integration of the outsoles of the shoe and slide that are inspired by reflexology. The pods on the outsole of the slide pass through the voids on the outsole of the shoe for them to live together.
The transition showing how slide can be taken out of the shoe with the help of the zipper on medial side.
The final colorways developed for Jordan Cumulus by the Color + Material Designer, Haydee Franco.
The colorways take inspiration from Jordan's core colors and travel friendly colors while still keeping the uniqueness and femininity in them.
The colorways take inspiration from Jordan's core colors and travel friendly colors while still keeping the uniqueness and femininity in them.
Final render for the slide in International Women's Day colorway
Final render for the shoe in International Women's Day colorway
Prototyping process
The packaging takes inspiration from products in this collection and the theme. The idea was to make the user experience the feeling of pulling the product out of the box similar to when the slide is pulled out of the shoe. The box also contains card that are inspired by Jordan retro cards and airplane ticket and provide information about the product and steps to use them.
The distribution would take place at brick and mortar Jordan stores and through events on the International Women's Day partnering with Michelle Obama's education programme i.e. "Let girls learn". The event will host talks, discussions, workshops etc. and standouts would have special access to International Women's Day colorway.
.FIN.
