FIAT CHRYSLER: Global Shopping Tools (Model Compare)
Define a unifying Experience Framework for cross-brand, global Shopping tools.
Create a consistent experience framework to strengthen Brand equity. A single Tool collection will span across multiple regions, at the same time leveraging consistent assets.
Define a framework with responsive capability, to support a connected and consistent shopping experience across channels.
Introduce personalization concepts. Deliver data to users they need it, and improve data driven content.
Apply a unified direction in the design and development to bring cost benefits, improve governance, efficiency and speed-to-market.
User Research: synthesis & recommendations
Experience Framework Definition
Design