Creating the Digital Advocate Experience for Optum

  • Creating the Digital Advocate Experience for Optum
  • Always give a helpful next step
    We worked to design a new healthcare experience, and our solution was a simple idea. Our goal was to anticipate as many user needs as possible, and serve up potential next steps for each scenario.
  • DESIGN CONCEPTS
  • Credits:
    Creative Director: Jen Powers
    Associate Creative Director/Copywriter: Steve Fawcett
    Associate Creative Director: Brian Bono
    UX: Manisha Gupta
    Designer: Kory Stokes