Creating the Digital Advocate Experience for Optum
Always give a helpful next step
We worked to design a new healthcare experience, and our solution was a simple idea. Our goal was to anticipate as many user needs as possible, and serve up potential next steps for each scenario.
DESIGN CONCEPTS
Credits:
Creative Director: Jen Powers
Associate Creative Director/Copywriter: Steve Fawcett
Associate Creative Director: Brian Bono
UX: Manisha Gupta
Designer: Kory Stokes
Creative Director: Jen Powers
Associate Creative Director/Copywriter: Steve Fawcett
Associate Creative Director: Brian Bono
UX: Manisha Gupta
Designer: Kory Stokes
