![Hair Salon hair dresser hair belgium scissors branding logo creneau international](https://mir-s3-cdn-cf.behance.net/project_modules/1400/570d4466794769.5b2253c44c112.jpg)
Enzo Riggio is a name that rolls right off your tongue, doesn’t it? Its exuberant pronunciation is more than matched by the talent and flair of its owner. Mr. Riggio is a hairdresser/legend who’s been running his own successful salon in Genk for almost 20 years.
When a new shopping center was being built in his hometown, he jumped to the opportunity to create his own idea of heaven for hair design. Creneau came in to create a salon that does justice to Enzo’s stature, not only as a hairdresser, but also as an inspiration and teacher to anyone who craves a beautiful and healthy head of hair.
The name of the new salon/specialized shop/classroom is simply “R”.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/aa611466794769.5b2253c354ed9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8800a266794769.5b2253c354af2.jpg)
Our ambition was to blend the relaxed, welcoming feel of a high-end salon with a modern and bold twist, using mainly black & white elements, modernist typography and repeating the typical barbershop stripes to create a dazzling effect.
![Hair Salon hair dresser hair belgium scissors branding logo creneau international](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4b36bc66794769.5b2253c44baeb.jpg)
![Hair Salon hair dresser hair belgium scissors branding logo creneau international](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bd656266794769.5b2253c44af40.jpg)
To highlight the ‘mentoring’ aspect, we added some clever classroom references and college design components, making every single costumer feel like they’re entering a place of inspiration, driven by the pursuit of enduring excellence in hairstyling and hair care.
![Hair Salon hair dresser hair belgium scissors branding logo creneau international](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9d8cc966794769.5b2253c44aa1d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7de01b66794769.5b2253c3ad56e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/04703b66794769.5b2253c3adb7d.jpg)
The Italian heritage of Enzo ‘Dean of the Do’ Riggio was also incorporated using mid century industrial references.
![Hair Salon hair dresser hair belgium scissors branding logo creneau international](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b8ee0866794769.5b2253c44b594.jpg)