I spent about 5-6 years working on many consumer activation and sweepstake engagements for Pontiac. At the time, Pontiac was still a prominent brand within General Motors and was a bit edgier than the rest. This allowed for some unique and interesting partnerships with entertainment and sporting institutions such as the NCAA (football & basketball) and Maxim Magazine (Maxim Hot 100). I also had a chance to work on campaigns for season 1 of The Apprentice and other TV shows. These are a few examples of jobs that drew measurable results from consumers and provided unique experience within entertainment marketing.