SAN FRANCISCO //
City branding proposal
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BEAT GENERATION // COUNTER - CULTURE // TOLERANCE // FORWARD THINKING // HIGH TECHNOLOGY
INSPIRATION LOGO //
During my research on the city of San Francisco, I came to study the map of this city. San Francisco is based on a hippodamian plan.
The hippodamian plan is in town planning, a type of organization of the city in which the streets are straight and intersect at right angles creating islands of square or rectangular shape.
From the Hippodamian plan, came the square shape. From the square came to me the pixel. Why the pixel? The pixel symbolizes technology. That's why I start on this way to finish with the shape of the San Francisco map.
COLOR CODE //
TAKES AWAY //
PROMOTIONAL POSTER //
#THANK YOU
