Riding a Mini means joining the club of enthusiasts of an emblematic automobile brand that is constantly reinventing itself. In order to fit its image to the new Mini brand identity, the car seller group Discar Liège entrusted us with the mission of the interior design of its two showrooms in Liège and Verviers.
For this project, our team of interior designers was able to give free rein to its creativity. We wanted to create two distinct spaces while respecting their own identities while reinforcing their relationship. We also wanted to make visitors forget that they are in a showroom, it was a necessary to remove the technical areas so that only the pleasure of discovery remains.
We chose brick, smooth concrete and steel, raw materials to create a both classic and vintage character, a nod to the brand’s past. Each of these two spaces is thought out, imagined and designed to best meet the ambitions of the dealer to offer a unique experience to its visitors. The organization is articulated around different zones, each answering a specific function: reception, sales service, delivery, offices, a lifestyle zone and a dedicated space “Cooper S” for the most passionate.
We wanted to create a frame that gives the feeling of being privileged and where to have fun takes all its meaning, an experience at the height of the Mini brand image.
