This brief I completed consisted of working with the client of Time To Change, a charity focusing of ending mental health discrimination and stigma. For this I had 6 weeks to research, develop and design a concept for a print campaign with the target audience of 14 - 18 year olds. My idea developed from my copy line of don't mask the silence, break the silence. I was aiming at bringing accross the message of when people with a mental illness are being discriminated, they feel they have to put on a mask to try and hide it, and that they should break that and speak up. For the design my main influence was the art movement of Dada and their art collages. This is due to the hand rendered cut and paste style as i felt this related to the target audience as the style looks personal.
From this brief I got chosen to pitch my idea to the charity, and ended up coming in second out of 16 other pitches. As well as this I have now been asked to join the charity on a panel and help listen/ watch the pitches for a new game that they are going to be realeasing.
There are 3 versions of the print campaign, which could easily be adapted to create more. Also thre is a video ad to go along with this but will be uploaded as a seperate project.
Print campaign, verson 1
Print campaign, version 2
Print campaign, version 3
Pitch document, concept and influences
Pitch document, the print campaign
Pitch document, advert placement and video ad concept
