ONE CANNOT EQUATE A PROBLEM WITH FORCE
Since its birth in Afrikaans settlers’ homes over two centuries ago, rusks have reigned over the snack-food category. Today, myriad competitive products offer delights far beyond those of the buttermilk crunch and threaten to send this traditional household treat to the grave. To prove to the world that nothing could beat Ouma’s home-baked goodness, rusks became the source of creative inspiration. Executed in the media of print and radio, this campaign demonstrates how famous songwriters and poets used Ouma’s rusks to conquer their writer’s block.
PRINT
RADIO
