Lahore University of Management Sciences (LUMS) - Financial Aid
Need: LUMS wanted to break the stereotype of being an elitist education and highlight it’s financial aid
Solution: To share actual stories that highlight that LUMS not only values merit but also equips them to go back and help their communities
Why: LUMS needed an image makeup that divorced its image of being a power hungry corporation and showed it for what it is: an institute that devotes a great deal in uplifting higher education standards in Pakistan irrespective of people’s backgrounds. Real stories rendered the humane light and credibility to achieve the goal