Some say, that one should change. In general, I would agree. But when it comes to the G-Class, I'm not that sure. Because the best is hard to improve. For the launch of the new G-Class, Mercedes-Benz wanted to celebrate the unique DNA of its most iconic car in the most iconic way possible. So we turned a car, which is stronger than time, into a sculpture for eternity. 

Results:

• 45 tons of resin where used.

• 258 mio. media impressions with 10.5 mio € media equivalent.

• #4 most awarded campaign at German ADC 2018.