Goldie's Donuts & Bakery
Goldie's is a bakery that was recently founded in Lyndhurst, Ohio, just outside of Cleveland. The owners came to me to design their website and graphics for their store and social media. I loved this project because of the vibrant colors and the family dynamic that was involved. My challenge was to combine both familial roots and the mission to help & support the local community.
Time Frame: May 2018 - June 2018
(ongoing during this time)
Project 1: Website Design
When I first began designing the website for Goldie's, my goal was to create a modern, easy to navigate hub for information, food, and interaction. For this reason, the landing page was one of the last elements of the website that I designed. The site's landing page reflects the rest of the website with both content and vibrancy. The color gold is accentuated all across the landing page, beginning with the top strip bar. This gold contrasts boldly with the white background, highlighting specific parts of the page of worth.
The menu bar was custom designed to allow for the logo to be front and center, rather than to the left, as it is on so many websites. Also in the header are quick reference buttons, created specifically for contact ease on all versions of the website: desktop, tablet, and mobile.
The bottom half of the landing page contains hover boxes that reveal hidden, energetic information for customers. The motif of a family is also heavily woven throughout the website and is the core of the "Goldie Family" marketing campaign, also developed by me.
With Goldie's being a new bakery, special attention was given to the applets included on the website. Menus and online ordering functionalities were looped through Wix for ease and feasibility. When possible, Wix elements were included as well due to their high-end support structure and reliability.
Project 2: Graphic Design
Numerous graphics were created for Goldie's for online, social media, and their store. These ranged from "Donut of the Month" flyers to product signage to social media posts for selling out.
Identity Guidelines were custom developed for Goldie's. Beginning with the store's logo, which was created by a New York designer, the primary and secondary fonts were established, along with the primary colors. From this, additional fonts and colors were chosen to accentuate the existing and to provide variance across graphics.
