'Poppy The Positive Girl' Animated Stickers
The thought behind this project was to spread positivity targeted to Millennials. This concern was raised through how being negative can lead to something serious, e.g stress-related disorders, and how bene cial it is to actually adapting positive mindset. Reason why I’m targeting this to Millennials is that Millennials are group of people that are going to step up and experience the ‘real life’ experience. By being positive, they can be more prepared and have a healthier lifestyle in living.
I then linked this matter by creating animated stickers as Millennials nowadays prefer texts over calls. Moreover, animated stickers are said to lighten the mood, create more fun and add humanity towards a conversation.
I find that this would be effective to the target audience that they always seek entertainment, comfort through social medias. And sometimes words aren’t just enough, let the happy stickers do the job - let’s spread positivity!
The stickers aimed to be published in social media, e.g Line (to be published) and online .gif search engine Tenor that linked to Messenger and Whatsapp.
