CHALLENGE: With their handwoven garments and edgy denim pieces, how can Faustine Steinmetz's current brand image be elevated with hand drawn illustrations?
SOLUTION: To find the brand voice of Faustine Steinmetz and incorporate fashion illustration as a branding means for their high fashion brand.
WHAT DOES FAUSTINE STEINMETZ MEAN?
loud, edgy, distressed, ragged, artful, rough, urban, dystopic, messy, chic, tomboy, poised, feminine, bold, fierce, crafted, masterful, laid back, exquisite, grandeur, strong
THE ANSWER: DISTRESSED FEMININITY
