This project was completed by an in-class agency of about 20 students, Cre8, at Ball State University for the senior capstone course in the Department of Journalism's Advertising major. The agency was set up to simulate a real-world agency, with teams of students for various parts of the campaign. The project was presented to the client at the end of the semester, and we met with client representatives several times throughout the semester. My role in this project was Account Executive, and I essentially oversaw all aspects of the campaign and class -- creating and implementing a weekly schedule, checking progress of the various teams, communicating team issues and troubleshooting methods with team leaders and the professor, and collecting money for various donations. I also led class and assisted the Research Team Lead with conducting primary research, as well as writing final drafts of all of the body text for the book.
